About Us


Imagine waking up every morning with expertly applied, natural-looking make up that won’t smudge or budge and gradually fades over time.

Celebrity Permanent Make Up artist Tracie Giles heads up a small, select team of internationally acclaimed world-class technicians to deliver to you the absolute best that Permanent Make Up has to offer.

Based in the heart of London’s exclusive Knightsbridge, our fabulously chic PMU super-boutique is the first of its kind in the UK, endorsed weekly by celebrities and the glossies and committed to creating bespoke, long-lasting make up effects to suit each of our clients individual needs in an environment of elegance and luxury.

As leaders in Micropigmentation, an industry that is rapidly changing, we are dedicated to pushing the boundaries.

By heavily investing our time and money into researching and developing the newest techniques and state-of-the-art TG IndelibeLiner equipment, we make sure that we aim to bring you the safest, most technologically advanced and natural looking Permanent Make up that the world has to offer.

Judging at international championships and speaking on behalf of the industry at global conferences, we are experts in our field having performed thousands of procedures over many years and also provide training for all levels at our dedicated training school based in London Heathrow.

Whether you want elegantly arched eyebrows using our signature 3D hair-by-hair simulation technique, an eyeliner to accentuate your eyes, perfectly defined Gloss and Go™ lips or just to learn a little bit more about other up and coming methods such as micro-blading and brow embroidery, make an appointment today and let us use our expertise to enhance your natural beauty.