Makeup Trends We Expect to See | in 2025

As we step into 2025, the beauty world continues to embrace a refreshing shift towards barely-there beauty, but this year it’s combined with statement accents that are sure to make heads turn. From fresh, clean skin to statement-making eyes, this year’s styles focus on making your natural features pop with effortless, chic looks. Let’s explore the key looks expected to dominate the beauty landscape in 2025 and how we can help you achieve these looks using our Permanent Makeup & Aesthetic Treatments.

Fresh Faces

The era of heavy contouring and thick foundations continues to take a backseat. In 2025, the “naturally elevated” look is all about embracing your skin’s natural texture, and keeping things fresh and glowy whilst allowing your other features to shine. Ditch the foundation and opt for subtle skin tints that allow for dewiness and natural finishes.

Our Recommended Treatments: To improve your skin texture, tone and to achieve a fresh-faced, radiant glow consider one of our advanced skin treatments such as Polynucleotides, Seventy Hyal or V-Tech Exosomes.

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Undefined Lips

Think soft, full lips with a hint of colour that looks like your own – only better. Whilst no one will be giving up their lip liner in a hurry, this years lip trends will lean towards softer, more ‘smudged’ outlines with less structure and definition around the border for that ‘just been kissed’ look. Glassy lips are also set to stay and you’ll see plenty of healthy pops of colour layered with shimmery, translucent glosses.

Our Recommended Treatment: Our Gloss & Go™ Lip Blush treatment is perfect for this trend. It adds a natural tint to the lips, creating that desirable “just-bitten” effect that’s effortlessly chic and low-maintenance. No need for constant touch-ups – just a swipe of gloss, and you’re good to go.

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Lower Lash Loving

Historically, the upper eyelid gets all the attention when it comes to eyeliners and eyeshadows, but this year the lower lid is getting some loving! Playful eyeliner placements, soft smudges and colourful accents are set to be seen on the lower lid –  and they are the perfect way to add a subtle statement to minimal, fresh faced looks.

Our Recommended Treatment: Our Lash Enhancer is suitable for both the upper and lower eyelid and is the perfect solution to thicker, darker lashes and more defined eyes. Let us create you a subtle base that doesn’t smudge so you can experiment with playful placements using conventional makeup!

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Light, Airy, Feathery Brows

Thin brows are firmly out, and light, airy, feathery brows are here to define the future of natural elegance. This trend highlights the beauty of enhancing your natural brows with delicate, textured strokes for a graceful and feathery look.

Our Recommended Treatment: Our exclusive MaxReal Brow technique creates a bespoke look with intricate strokes to mimic real hair, ensuring a natural, feathery result – Perfect for 2025’s light, airy brow trend!

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Subtle Brows, Bold Eyes

While brows are taking a more understated turn, eyes are stepping into the spotlight. Bold eyeliner, dramatic smoky eyes, and playful shadows are set to dominate the makeup scene this year. This contrast creates a balanced look that draws attention to your eyes while maintaining an overall natural look.

Our Recommended Treatment: Our Whipshaded Eyeliner is the perfect way to achieve a bold liner look that lasts all day, every day. Whether you prefer a striking wing or a sultry smoky finish, this treatment allows you to customise your look to suit your style.

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The overarching theme for 2025 is effortless beauty. Permanent makeup aligns perfectly with these trends by offering long-lasting enhancements that save time and maintain a polished appearance. Whether it’s subtle lips, natural brows, or bold eyes, Tracie Giles London provides treatments tailored to help you achieve the looks you love without the daily hassle.

Ready to embrace the trends of 2025? Call us on 020 7584 1005 or book online at www.traciegiles.co.uk. Let’s make 2025 your most beautiful year yet!