Luxury Lifestyle Magazine | A review of Tracie Giles London, the global leader in Permanent Makeup and Aesthetics
Can permanent makeup really deliver flawless, natural results? Luxury Lifestyle Magazine explores how Tracie Giles London is setting the standard in PMU and aesthetics with its expert techniques and innovative treatments.


With over 25 years’ professional experience, Tracie Giles is a global leader in permanent makeup and aesthetics.
Your brows are your ultimate power feature, they frame your face and define your look. Ever since Cara Delevingne stormed onto the scene nearly two decades ago, full, perfectly sculpted brows have become a global obsession – for women and men alike.
But achieving that flawless, face-framing shape on your own? Almost impossible. And while it may seem like everyone around you has naturally thick, perfectly arched brows, the truth is, most have turned to the ever-expanding world of semi-permanent treatments.
From microblading and hyper-realism brows to powder brows and advanced tattooing, the options are endless (and a little confusing). But with so many techniques and skin types to consider, finding the right treatment – and the right expert – is essential. This is your face, after all, and only the best will do.
We were fortunate enough to visit one of the UK’s leading aesthetic and permanent make-up clinics in London, Tracie Giles, and it has left us wanting to go back for more!
The clinic
Tracie Giles is widely recognised as the UK’s leading semi-permanent makeup specialist with a cult celebrity following. Renowned for her precision, artistry, and ability to create flawless, natural-looking enhancements, from perfectly shaped brows to subtly defined lips and expertly applied eyeliner, her treatments are tailored to enhance each client’s natural beauty with effortless elegance. Using advanced techniques and custom-blended pigments, she ensures results that are both long-lasting and undetectably natural.
Nestled in a leafy street between Chelsea’s Kings Road and Knightsbridge, Tracie Giles London is the epitome of expertise, luxury and discretion all in one. And while Tracie is best known for her signature hairstroke brows, her expertise extends far beyond. She has perfected treatments such as Gloss and Go lip blush, which enhances the lips’ natural shape and colour, and permanent eyeliner that subtly defines the eyes. The clinic also specialises in advanced skin rejuvenation, including laser facials and micro needling, making it a go-to destination for those seeking refined, long-lasting beauty enhancements.
The treatment
My initial appointment involved showing the clinic the current state of my eyebrows. Sparse and thin due to ageing – and never having been blessed with naturally full brows – it was recommended that I undergo the hyper-realism brows treatment.
Hyper-realism brows are a specialised form of eyebrow tattooing, using an advanced technique to create ultra-realistic, natural-looking brows. Unlike traditional 3D hairstroke brows, which tattoo individual hairstrokes, this method involves overlapping wispy strokes in a unique pattern to mimic the movement and direction of real eyebrow hairs. The intensity builds towards the centre of the brow, producing a hyper-realistic 3D effect. Less defined than other brow options, this treatment is ideal for achieving the fuller, fluffier brows currently in vogue. It is also particularly beneficial for those with little to no natural eyebrow hair, including individuals with alopecia or those undergoing chemotherapy.
This technique was pioneered by Tracie Giles London Artists and is only available in a select few clinics worldwide, including Tracie Giles London.
As part of the two-stage treatment – carried out no more than 12 weeks apart – the initial session began with my technician, Hema, expertly mapping out my brows to ensure the most natural and flattering shape. Every stroke was meticulously placed in alignment with my natural hair growth, seamlessly blending with my existing brows to restore definition and shape without the need for daily makeup application.
The entire procedure took approximately 90 minutes from start to finish and, to my surprise, was virtually painless. The results were immediate, delivering a beautifully soft, hyper-realistic finish that subtly enhanced my facial symmetry and features. With minimal downtime, this treatment is the ultimate beauty fix – even perfect for an extended lunch break!
Aftercare
After around two weeks, as advised, my brows started to peel slightly. With the ink very much still there, my brows still looked better than ever, and I was excited to return for my top-up treatment. Eager for even more definition, I opted for a darker colour to ensure they looked more defined and weren’t ruined by foundation when applied.
This time the treatment was even quicker and weeks on I couldn’t be happier with my brows. It’s simplified my make-up routine, and on days when I don’t wear foundation, they are formed perfectly on my face.
In a nutshell
Tracie Giles London has cultivated a devoted following so loyal that she now hosts exclusive masterclasses in the elegant, discreet basement of her renowned salon. Each of Tracie’s elite technicians is meticulously handpicked from around the world, ensuring every treatment meets her exacting standards and upholds her globally respected name.
If you’re searching for a clinic that truly understands and caters to your individual needs, Tracie Giles London is the ultimate destination. I’m already longing to return for another treatment – because whether your part of the expert team or simply stopping by for a tweakment, you walk out looking like the most refined, radiant version of yourself.