About Us

About Us

Celebrity Permanent Make Up Artist & Advanced Aesthetics Practitioner Tracie Giles heads up a small, select team of internationally acclaimed world-class technicians dedicated to delivering the absolute best in permanent make up, microblading and aesthetics treatments.

Based in the heart of London’s exclusive Knightsbridge, our fabulous boutique is the first of its kind in the UK, endorsed weekly by celebrities and the press and committed to creating bespoke, long-lasting results to suit each of our clients individual needs, all in elegant and luxurious surrounding.


About Tracie Giles

Beautiful surroundings and expert, personable technicians. Possibly the best place in London to go for permanent make-up.

Monica Maclean, Tracie Giles Client


The Micropigmentation and Aesthetic Cosmetics industry is rapidly changing, evolving and growing in popularity. As the industry leaders we are dedicated to delivering outstanding results and continuously pushing the boundaries.

We heavily invest our time and money into researching, learning and developing the newest techniques, and with the introduction of our state-of-the-art  ID Liner equipment and PMU products, we offer the most trusted and technologically advanced  Permanent Make Up and Aesthetic treatments that the world has to offer.

Judging at international championships and speaking on behalf of the industry at global conferences, we are experts in our field. Having transformed thousands of faces over 25 years we are well qualified to provide training for all levels of PMU Techs at our ID Liner Training School based in our Knightsbridge Clinic, whether just starting out in their careers or experienced techs looking to develop their skills.

Whether you want elegantly arched, full and fluffy eyebrows, an eyeliner to accentuate your eyes, perfectly defined Gloss and Go™ lips or to enhance your look with one of our Aesthetics Treatments including Lip Fillers, Anti-Wrinkle Injections, Brow Thread Lifts or Profhilo, make an appointment today and let us use our expertise to enhance your natural beauty.